To support businesses to cope with the coronavirus outbreak, provide full free access to Adzooma to all new and existing customers by 1 June 2020.
WASHINGTON: Google New Initiative For Journalists. Google points to waiving the ad manager platform fees for journalists for the next 5 months.
In the COVID-19 crisis, Google has announced its lastest way, this time focusing on journalism.
According to Google, the action was taken in the context of the Coronavirus, which is affecting journalists as well.
Google has decided in addition to the ‘Journalism Relief Fund’ regarding the Admin Platform fees, emergency aid will be provided to the journalists.
Jason Washington, head of Global News Partners at Google, said details will be announced in the coming days.
He added that news outlets make sure to follow the relevant guidelines.
During a global crisis, people rely on standard journalism to stay informed and safe, Washington said in a blog post.
He said the ads coming during the news coverage will be used by journalists who run the news site and app.
Remember that Google’s Ad Manager is an automated platform that can be used for news message marketing on websites.
The most famous and associated platform with Google’s Adsense, where publishers earn money for the display of advertising on their website.
Journalists are also suffering from a financial crisis caused by a virus that is unable to report to Global Health Crisis due to lack of resources.
If they qualify, more program specifics and how their account statements represent discrepancies will be notified to publishers.
This announcement is timely Because advertising revenue is benefiting from such brands Who are opting not to display Corona virus-related coverage on several news sites.
The Google New Initiative offers many ways to support the news industry in its current struggle.
They have revealed this week that they are providing the Journalism Emergency Relief Fund for media outlets.
The Google.org providing International Center for Journalists and the Columbia Journalism Dart Center for Journalism and Trauma are both funding m1 million.
Google has promised $6.5 million earlier this month to help in fact-finding.
The aim of this figure is to recognize false Coronavirus knowledge, which is evolving so quickly with difficult stories.
Report on Google: New Initiative For Journalists